You can use Social Media as an important part of marketing and sales efforts in your business to produce new leads and higher conversions. Or you can spend a lot of time on it for no result. How do you make sure you do the former? The first thing to consider is how can you integrate Social Media into your overall sales and marketing plan. It should tie in well with your other sales and marketing activities. Consider these 3 main uses of Social Media to help grow your business and plan to implement these: You can bring in new leads via your posts and tweets reaching your prospects via both viral and paid “reach” on Social Media. Increase conversions of prospects to customers by marketing to them in ways that build trust and credibility, increase their knowledge of how your product can help them,...

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