Social Media has played a part in most businesses since it was invented but still the sentiment in the business world about social media tends to be divided. There are those who think it’s an enormous waste of time, who choose to ignore social media and risk being left behind completely because they are alienating internet savvy customers and future employees in the process. And then there are those who embrace it fully – those that have a clear, strategic social media plan and gain enormous competitive advantage by using the right tools to suit their business and target market. But what is Social Media? Social media, in simple terms, is the term used to describe the tools people are using to share text, video, images and information online and the networks they are using to connect with each other. It’s the evolution of the internet from a broadcast medium to...

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